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We need to reconnect with each other and learn from our shared humanity. Heartspace fosters a media climate and public conversation that values nuance, solutions, and positivity. Through empathy and mutual respect, we can create a space for productive conversation and new solutions. Join us in our quest for a more compassionate world. We believe news should be accesible and free and that the media-climate needs more positive stories. Articles published here are edited by both our AI and human experts and all texts are subject to independent editorial decisions.
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WHY SMALLER IS USUALLY BETTER IN PR
Is it always better to aim to be published in big outlets? Or can small regional and industry-specific outlets be better sometimes? Heartspace founder Sohrab Fadai has a clear opinion and shares it here.
How AI is changing the role of knowledge-workers
Common PR-mistakes
Image: Francisco De Legarreta C. Unsplash.
Common Public Relations Missteps and Misconceptions Companies Often Make, opinion piece by Heartspace founder Sohrab Fadai.
Start with PR
Image: Elena Mozhvilo, Unsplash
”PR is something that every company should start doing from day one. And when you grow and want to scale your business, you benefit significantly from the community you have built”, writes Heartspace founder Sohrab Fadai in an opinion piece today.
Impact-startups raise almost 75% of all venture capital in Sweden
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Fever Energy Enhances Electric Grid Stability with Innovative Platform
image Federico Beccari Unsplash.
As reported first by Breakit, Fever Energy, a Swedish startup founded in 2022, focuses on optimizing electric grid stability through a collaborative energy management platform. It invites entities with energy storage capabilities to contribute to grid balance, enhancing efficiency and fairness in collaboration with Svenska Kraftnät. With a recent funding round raising SEK 114 million and boosting its valuation to SEK 498 million, Fever Energy has garnered significant investor interest, including from General Catalyst and European royalty. The company's strategic issuance of preference shares underscores a thoughtful approach to growth and investor relationships as it aims to improve energy management practices.
The Dawn of AI Revolution in Business
A recent article in the Wall Street Journal delves into how the AI technological boon is steering the corporate world towards unprecedented efficiency and productivity. Unlike previous tech revolutions focused on consumer markets, the current AI trend is distinctly enterprise-focused, providing a "transformation advantage" particularly suited for large organizations. From enhancing customer service operations to revolutionizing software development and recruitment processes, AI's applications are proving versatile and highly effective. Leading companies, including Ally Financial and Cisco, attest to AI's capability to streamline operations and innovate traditional practices. For industries ranging from healthcare to insurance and beyond, the potential of AI is just beginning to be tapped, promising a future where technology acts not only as a tool but as a catalyst for redefining business as we know it.
Tickets to the TechArena are almost sold out
– draws international attention to Swedens tech-ecosystem
Omid Ekhlasi, the founder of Tech Arena, is aiming to host Sweden's largest tech event at Friends Arena in Solna. Ekhlasi's ambition is to draw tech enthusiasts from around the globe and contribute to Sweden's economy through international interest.
Ekhlasi has a background in tech himself, having co-founded Voxo, a company that specializes in cloud-based services and telecommunications. The first Tech Arena event was held back in 2014 at a cinema in Båstad which unfortunately didn't meet expectations. However, positive feedback from participants led Ekhlasi to continue with the initiative and it has been growing ever since.
Froda, the Swedish business lender, ventures into a new significant market
Froda continues to broaden its reach. After establishing operations in the United Kingdom, Denmark, Norway, and Finland over recent years, it is now stepping into another big market – Germany.
This expansion is not a solo venture. Froda has partnered with Ageras to ensure a smooth and successful transition into the German market. This strategic alliance underscores both companies' commitment to growth and their belief in the potential of this new market.
Azita Shariati becomes new ambassador for Operation Smile
Heartspace among the top in Resumé's evaluation of AI solutions for press releases
Martin Schori, Matilda Andersson, Mathilda Lundqvist, and Linn Grundberg undertake an examination of press releases composed by artificial intelligence. Image: ChatGPT/DALL-E / Press from Resumé
The consensus among journalists on press releases generated by AI is that the results can verge on the humorous. The question arises: will there be a future need for entry-level PR consultants if AI assumes these roles? Resumé conducted an experiment where AI was tasked with crafting press releases, which were then forwarded to bona fide journalists.
"There could be a degree of skepticism," one journalist commented. "It's undeniable that AI usage is on the rise," another added. They discussed what gives away a text as being penned by an AI.
Heartspace emerged as one of the superior solutions in terms of quality in this new landscape.
We have launched!
Image from Resumé featuring upcoming AI-trends within PR and mentioning Heartspace as one of the featured examples.
Three Digital Shifts: Kind, Quirky, and Quintessential
Understanding AI's Impact on Recruitment, Ways of Working, and Future Skills
Last Wednesday, I got an unexpected last-minute opportunity to join an insightful discussion hosted by BreakIt, stepping in for a panelist who unfortunately could not attend. I am very grateful to the moderator who recommended me after remembering me from another panel the week before. Here are some reflections from our exchange.